Terms of Service

These Terms of Service (the “Terms”) govern your access to and use of the Reelable website, application and related services (the “Service”). By creating an account or using the Service you agree to these Terms, our Privacy Policy and our Acceptable Use Policy. If you use the Service on behalf of a company or other organization, you confirm you are authorized to bind it to these Terms.

You must be at least 18 years old, or the age of majority where you live, to use the Service.

Reelable generates short video advertisements from materials you provide, such as a logo, product images, brand name, tagline, call to action, colors and a written scene description (“Inputs”). The Service produces intermediate results such as shot plans and keyframe images, and finished videos with a branded end card (together, “Outputs”).

Outputs are created with machine-learning models and third-party processing providers. Results vary, may contain errors or artifacts, and may not match your description exactly. Generation typically takes minutes. We may change, add or remove features, models and providers over time.

You are responsible for keeping your login credentials secure and for all activity under your account. Tell us promptly if you believe your account has been compromised. We may require additional verification, such as multi-factor authentication, to protect accounts.

• Paid plans are monthly subscriptions billed in advance through our payment processor. Prices are shown on the pricing page and exclude applicable taxes unless stated.
• Subscriptions renew automatically at the end of each billing period until cancelled.
• You can cancel at any time from your billing settings. Cancellation takes effect at the end of the current billing period; you keep access and can use your remaining plan credits until then.
• Upgrades take effect immediately and are prorated. Downgrades take effect at the start of the next billing period.
• If a payment fails, generation is paused while we retry. If payment is not completed, your subscription may be cancelled.
• We may change prices with reasonable advance notice. Changes apply from your next billing period.

The Service is priced in credits. Each action, such as shot writing, keyframe generation, each second of video, music and final rendering, has a published credit cost, shown before you start.

• Plan credits are granted at the start of each billing period and expire at the end of that period. Unused plan credits do not roll over.
• Top-up credits are one-time purchases available only with an active paid plan. They expire 90 days after purchase. If your plan ends, top-up credits are paused and can be used again if you resubscribe before they expire.
• Trial credits granted at signup are for evaluation, expire after the stated trial period, and cannot be used for video generation.
• Plan credits are spent before top-up credits, and older top-ups before newer ones.
• Credits have no cash value, cannot be transferred or sold, and are not redeemable for money except where the law requires.

Credits are held when a step starts and charged when it completes. If a step fails because of an error on our side or a provider’s, such as a generation error, timeout or render failure, the held credits are returned to your balance automatically.

Credits consumed by steps that completed successfully are not refunded, including Outputs you choose not to use. Subscription fees and top-up purchases are non-refundable except where required by law or where we decide otherwise at our discretion.

You keep all rights you have in your Inputs. You grant us a limited, worldwide licence to host, process and transmit your Inputs and Outputs only as needed to provide, secure and support the Service for you. We do not use your Inputs or Outputs to train models.

Between you and us, you own the Outputs you generate and may use them for any lawful purpose, including commercial advertising, subject to these Terms and the Acceptable Use Policy. Because of how generative models work, similar Outputs may be produced for other users, and some Outputs may not be eligible for copyright protection in every jurisdiction.

You confirm that you own or have permission to use everything you upload, including logos, trademarks, product images and any people shown in them, and that your ads comply with advertising laws and platform rules where you publish them.

You must follow our Acceptable Use Policy. We may block requests, remove content, and suspend or close accounts that violate it. Credits spent on prohibited content are not refunded.

You may close your account at any time. We may suspend or terminate access if you breach these Terms, if required by law, or to protect the Service or other users. On termination, unused credits are forfeited and we may delete your content after a reasonable period, as described in the Privacy Policy.

The Service is provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not guarantee that Outputs will be accurate, unique, error-free or suitable for any particular use or ad platform.

To the fullest extent permitted by law, we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data. Our total liability for any claim relating to the Service is limited to the amount you paid us in the 12 months before the claim.

You agree to defend and indemnify us against claims arising from your Inputs, your ads and how you use them, or your breach of these Terms or the Acceptable Use Policy.

We may update these Terms. If a change is material we will notify you by email or in the app before it takes effect. Continuing to use the Service after that means you accept the updated Terms.

These Terms are the entire agreement between you and us about the Service. If any part is unenforceable, the rest remains in effect. Governing law and venue will be specified in the final version of these Terms.