AI UGC ads for brands and performance teams
Fresh UGC ads.
Every week.
Winning ads wear out in weeks. adrift is your always-on creative team: realistic AI creators cast for your product, filmed with your real product, every frame checked by an AI judge. Make your next batch of ads before lunch, and preview every one before you pay.
30 free credits to start · no card to sign up
- AI creators cast for your product
- Every frame checked by an AI judge
- Preview before you pay
- 9:16, 1:1 and 16:9
Built for volume
Ads wear out. Your creative shouldn't.
The feed punishes repeats: the ad that won last month fades this month. Performance teams win by testing new angles every week, and that only works when a new ad costs minutes, not a shoot.
Booking creators
- Write a brief, find a creator, ship them the product
- Wait days for one take
- Pay again for every new hook
With adrift
- Describe the ad in a sentence
- Preview every shot in minutes
- Change the hook, actor or setting and remake
One product, three angles to test this week
The honest review
UGC Review · kitchen counter
The reasons-why
Creator Explainer · home desk
The social proof
Testimonial · living room
AI Director
One sentence in. A finished ad out.
This is the real creator. Type what you want, and the AI Director picks the style, writes the hook and script, storyboards every shot and hands it to the judge before anything is filmed.
Animated demo of the adrift creator. The prompt “young woman at a coffee shop explaining 3 reasons Kiln is the only coffee she buys” is typed with Brand: Kiln, Style: Auto, UGC actor: Auto and Bold yellow captions. Auto picks the Creator Explainer style, the AI Director writes a four-shot storyboard, the AI judge checks all four shots, each shot is made, and the finished ad plays in a phone.
Sped up for the page. The real thing takes a few minutes, and you approve the storyboard before anything is filmed.
AI UGC actors
Creator ads, without booking a creator.
Realistic AI actors who stay the same person in every shot. They talk to camera in a native voice, with the voice and lip-sync generated together rather than dubbed on afterwards. Pick an actor, or let Auto cast one from your prompt.
Real adrift output for a sample brand. Shown muted; finished ads have the actor's voice.
Same person. Every shot.
The hook and the demo are different shots, one actor.
AI judge: same person in both shots
UGC actor
- Autofrom prompt
- Young woman20s
- Young man20s
- Woman30s–40s
- Man30s–40s
- Mom35–45
- Dad35–45
- Older woman60s+
Cast for your product
The AI reads what you sell and who buys it, then casts the creator and dresses the set to match. Three options each time, so your ads don't all share one face.
Gaming headset
A young gamer in a graphic tee
Her bedroom battlestation: RGB PC, LED strip glow, posters
Coffee beans
A creative in an oatmeal sweater
A sunny kitchen counter with a hand grinder and pour-over
Rental host software
A host juggling a few properties
A home office with keys on hooks and guest binders
UGC formats
- Talking review
- Car selfie
- Get ready with me
- Skeptic converted
- Walk and talk
- Creator Explainer
- Creator List
- Mirror selfie voiceover
- Talking head
- Faceless unboxing
- POV hands
Styles
33 styles. Four families. Or just say Auto.
Every style is a proven ad structure with its own look. Describe the ad, and AI style matching picks the closest one and tells you why. Every example here was made end to end by adrift.
15 styles
UGC creators
Talking reviews, selfies, explainers and faceless POV, with AI actors.
UGC Review
A creator talks to camera at home: hook, honest demo, verdict.
Creator Explainer
Lav mic in hand, counting off why they love it while the edit cuts to bold item graphics.
StillCar Selfie Talk
A quick front-seat selfie: “I have to tell you about this.”
StillGet Ready With Me
Talking through a routine at the bathroom counter while using your product.
StillSkeptic Converted
“I didn’t believe it either”: from doubt to sold, on camera.
StillWalk and Talk
Walking down a sunny street, talking to their phone about your product.
- Layout sketch
5 things I use every morning
1 Sunlight lamp2 Your product3 Notes app4 Cold brew jar5 Walking padCreator List
Five quick picks, and one of them is you. Each pick flashes up big while the proof cuts in.
- Layout sketch
Mirror Selfie VO
One raw mirror-selfie take with the creator’s own voiceover. No cuts.
Faceless Unboxing
Hands-only POV: unbox it in a cosy room, hold it up close, set it down.
StillFaceless Routine
Hands-only POV of your product in a real daily routine.
2 styles
Product Motion
For software: your app screens and motion graphics, no filming.
UI Showcase
Your product’s screens as the hero: glass UI, live charts, a guided click-through.
7 styles
Commercial
Cinematic product heroes and single scenes.
Product Hero
One cinematic moment, then your real product, then your brand.
Single Scene
One beautiful generated shot of your product, then your brand.
9 styles
Social
Hooks, problem → solution, offers and testimonials.
Social Hook
Scroll-stopping hook, two benefits, social proof, clear CTA.
Problem → Solution
Show the frustration, flip it, then prove your product fixes it.
Offer Promo
Lead with the deal, show the product, make it urgent.
Testimonial
A customer says their review on camera, then real-life use and proof.
Sample brands created for demonstration. “Still” cards show a frame from a real example; “Layout sketch” cards show the structure.
How it works
From your website to a finished ad.
01 · AI brand scan
Paste your website
adrift reads your site and builds your brand kit: logo, colours, voice, audience and product photos. Edit anything, reuse it for every ad.
kilncoffee.com
KKiln CoffeeWarmUnfussySmall-batchLogo · colours · voice · audience · products · call to action
02 · AI style matching
Describe the ad in one sentence
Pick from 30 styles, or leave it on Auto and adrift picks the closest one to what you asked for, and tells you why.
young woman at a coffee shop explaining 3 reasons Kiln is the only coffee she buys
AutoCreator Explainer · Warm Lifestyle
Why: a person explaining a numbered list to camera, with product cutaways for each reason.
03 · AI Director
Get a shot-by-shot storyboard
The AI Director writes the hook, the script and every shot around your real product, then lays it out as a storyboard.
AI Director
Hook: “3 things that fixed my mornings.”
- 01
Creator take“3 things that fixed my mornings” - 02
Cutaway 1Sweet, never burnt - 03
Item 2 labelFresh roast - 04
Cutaway 3Fast mornings
- 01
04 · Preview first
Preview every shot, then pay
See every shot for a few credits. Change a line for free, ask for a new shot, and only say “make it” when it’s right.
Creator takeCutaway 1Item 2 labelCutaway 3New shot Make it- Preview · storyboard + every shot
- 28 cr
- Whole ad, if you say “make it”
- 199 cr
05 · Final ad
Download an on-brand ad
Shots come to life, voice, captions and music are timed in, and it ends on your logo. 9:16, 1:1 or 16:9.
9:161:116:9MP4 · captions · end card
Product Motion · for software
Selling software? Make the product the star.
UI Showcase turns your screens into a launch-film style ad: your interface on glass, charts that move, a guided tour of what it does.
- Built from your website and app screens
- Glass UI, live charts and a guided click-through
- Motion graphics: nothing to film, no actor needed
- 16:9 for YouTube and web, 9:16 and 1:1 for social
Your AI judge
Every shot is checked before you see it.
An AI judge reviews every image and every clip against your brand kit and the style. Anything that fails is re-rolled automatically, and you don't pay for the retry.
Creator takeCutaway 1Item 2 label Take 1 had garbled text. Re-rolled free.Cutaway 3Illustration of the judge on the Creator Explainer storyboard above.
Product is right
Your real product, with the right shape, colour and label, not a lookalike.
Same person throughout
The UGC actor in shot four is the one from shot one.
No garbled text
Labels, captions and on-screen words read cleanly.
Fits the format
Framed for 9:16, 1:1 or 16:9, with nothing important cropped.
Brand Film
When you need the big one.
A 30 to 40 second cinematic film built around your product, for launches, your homepage and YouTube. No template: the AI Director designs the whole film for what you sell.
- 1Understands the product. What it is, how it works, the moment it proves itself, and only the claims your brand makes.
- 2Picks the story. Writes a few film ideas and keeps the one no other brand could run.
- 3Designs every shot. Flybys, orbits, push-throughs and macros chosen for your product, with a narrator and score.
Shots from one Brand Film storyboard for a sample coffee brand, made by adrift.
Make a Brand FilmAI captions · every size
Finished for every feed.
Captions are timed word by word to the voice, in your choice of look. Need another placement? Reframe the same ad to another size in seconds.
AI captions
honestly
Only where no other text is on screen.
Other sizes, same ad
Ad tools
Everything around the ad, too.
Every tool ends in one click: “Make this ad”.
Variations
Three new takes on an ad you like, ready to A/B test.
Other sizes
Reframe any finished ad to 9:16, 1:1 or 16:9.
Ad ideas
Eight concepts from your brand, each with a hook, the angle and the best style to make it in.
Competitor insights
Point at up to three competitor sites. See their positioning, where they're vague, and angles you can own.
Reviews to ad
Paste customer reviews. adrift picks the most persuasive lines, word for word, and builds the ad around them.
Ad clone
Upload an ad you love. adrift breaks down its hook, pacing and look, then makes your version: structure only, never its footage or words.
Image ads
Static ads for feed, story and banner from the same brand and product.
Brand from your website
Logo, colours, voice, audience, products and CTA, read from your URL and reused everywhere.
Pricing
Pay for ads you actually want.
Monthly plans priced in credits. Every style shows its price before you start.
Full pricing and credit costs- Preview first. The storyboard and every shot cost about 28 credits. The rest is only spent when you say “make it”.
- Judge re-rolls are free. You don't pay for a shot the judge rejected.
- Failed steps refunded. Credits come back automatically if a step fails on our side.
≈ based on a typical 15-second ad (143 credits). Monthly credits reset each billing period.
FAQ
Questions, answered plainly.
Are the UGC actors real people?
No. They're AI-generated actors, not filmed creators, and the same actor stays consistent across every shot of an ad. Their voice and lip-sync are generated together. Choose an actor type, or leave it on Auto and adrift casts one from your prompt.
What does the AI judge check?
Every image and clip, before you see it: that it shows your real product correctly, that the actor is the same person throughout, that there's no garbled text, and that it fits the format. Anything that fails is re-rolled automatically at no cost to you.
Do I have to pick a style?
No. Leave Style on Auto and adrift matches your sentence to the closest of its styles. If your request could go a few ways, it shows you the best options with a reason for each.
Do I need to say my ads use AI?
Usually, yes. Meta, TikTok and YouTube ask advertisers to label ads with realistic AI-generated people or scenes, using the AI disclosure option in their ad managers. adrift ads are made to run labelled, and nothing we deliver hides that they're AI-made.
How do credits work?
Every ad style has one fixed credit price, shown before you start. A typical 15-second ad uses about 143 credits. You first get a preview of every shot for a few credits; the rest is only spent when you choose to make the ad.
You see the estimate before you start. Credits are held when a step begins and only charged when it finishes. The full table is on the pricing page.
What counts as a failed step, and is it refunded?
A failed step is one that does not produce an output because of a problem on our side: a generation error, a timeout or a render that crashes. The credits held for it are returned to your balance automatically. You do not need to contact us.
Steps that complete are charged, including keyframes you decide not to use. That is why keyframes are cheap (about 10 credits with shot writing) and the video step only runs after you approve one.
Can I use the ads commercially?
Yes. All paid plans include commercial use of the ads you create, subject to our Terms and Acceptable Use Policy. You need the rights to the logos and images you upload, and you are responsible for the claims your ad makes.
How long does it take?
Minutes, not seconds. You usually see a keyframe within a minute or two. Once you approve it, animating the scene and rendering the finished ad takes a few more minutes. You can leave the page while it works.
What can I try for free?
New accounts get 30 trial credits, valid for 7 days. That is enough to set up a brand kit and generate a few keyframes so you can judge the quality. Generating video needs a paid plan.
Your next batch of ads, this afternoon
Paste your website, and make your first ads with 30 free credits. No card needed to start.